Insight Fitout Solutions
Insight Fitout Solutions is a high-end fitout and joinery firm comprising of three specialists who are each a master of their field. The decision to rebrand the business was to target their services to a more premium client and to take have a visual brand that matches the quality of their work.
How did we do it?
Tasked with the challenge of creating a logo and icon that symbolises both the service the company provides and the unity of the three core members of the team. After exploring their national competition and developing some initial concepts that intentionally stand out a simplistic minimal icon was crafted to visually represent their values and story.
Three pieces joined perfectly, working together, every piece integral to its success.
The application of both the type and the icon was considered at every stage of the development. The client wanted the design to be small, embroidered onto workwear as well as large on vehicle wraps.