A stand out brief from the time working with Pinks Boutique is Ultimate Anti-Ageing Serum. This was a combination of packaging design and the corresponding campaign to launch it.
How did we do it?
Working with the client together we collaborated to initially refine the target audience to a high end purchaser range from 35 to 40 years. With some research we established the ideal colour palette and established the print finishes required to attract the target audience. Due to the nature of the business being organic skincare this gave us the opportunity to produce a clean hand drawn pattern to wrap around the box in gold foil blocking.
The corresponding campaign was a combination of editorial, web design & POS. This product has become one of the clients best selling products.